According to statistics:
· 10% of readers rely on professional book reviews when selecting new reading material. Not the most reliable source as we all know that what’s good for the goose is not necessarily good for the gander.
· 12% relies on word of mouth or something like that. A family member or friends recommend a book, they might see a copy on a colleague’s desk, or see someone engrossed in a book on the bus or train. I guess they might wonder that the fuss is about.
· 15% of readers follow one or several authors. Whenever they publish a new book, they buy it, without knowing anything about it. The fact that author so and so wrote the story is enough for them.
· The other 63% relies on the look of a book. They feel attracted or intrigued by it, and pick it up for a closer look.
Some will disagree and claim that the synopsis of a book led them to make the purchase, but a book has to be picked up and turned around to read the synopsis, which is generally printed on the back of the book.
When selecting an e-book the process is slightly different. When selecting a particular page of an electronic bookstore, the reader scrolls down to read the synopsis. Yet a picture of the book is still the first thing the reader sees, thus indicating that a visual is important.
If the cover of a book was not important, all books would be black, or white, or red, merely stating the name of the book and its author.
But it is important. Designers go to great lengths to make a book appealing to readers. They try to come up with the most suitable picture, an image that reflects the essence of the story. Where it comes to the name of the book and the name of the author, the designers experiment with different fonts and size of lettering. This process is slow and meticulous, and in coordination with the author.
Knowing how important a book cover is, why do so many self-published authors put so little thought in the look of their book.