He tickled my curiosity with the line ‘How to make $500 per blog post’. I signed up and expected to be blown away by his advice. I wasn’t the only one with high expectations, over two thousand other people from around the world attended the webinar too. Some as far as Australia for whom it was the middle of the night.
The first thing that bothered me about Jon M. was his voice. Not only did he have a raspy voice, he didn’t enunciate his words very well which made his speech difficult to understand.
Jon explained that anyone can write a blog or guest blog and earn mega bucks. He even said that one of his blog posts made $7,000. He talked about research, he talked about dedication, and he talked about perseverance. Okay, I guess everyone knows that already that to become successful as a writer one has to be dedicated and persevere. But where was the advice on how to make a blog successful and profitable?
For the next fifteen minutes Jon explained that if a writer want to do a guest post on a successful blog, he had to pitch his idea. Yes, we knew that too, but how? He mentioned the Huffington Post and Forbes magazine and said that he would help anyone who wanted to know how to write a pitch letter.
Seriously? Did he think that anyone qualified to write for these prestigious publications needed help writing a pitch letter? This sounded downright ridiculous. If a blogger cannot convey his idea in a pitch letter to these websites then he is not qualified to write for them.
After another fifteen minutes of mumbo jumbo I considered leaving the webinar. This guy was talking and talking without saying anything.
Eventually he promised that anyone who attended the webinar would receive a list of blogs that accept guest blogs. Again I had high hopes, until I took a look at the list.
In addition to Huffington Post and Forbes I saw blogs for website and graphic designers, blogs aimed at I.T. staff, financial advice blogs, blogs aimed at software tutorials, photography tutorials, blogs geared towards musical instruments, small businesses, etc. There wasn’t one blog I could write for.
As for making a blog profitable … I used to be on Blogger. The blog wasn’t about anything in particular, just this that and the other in daily life, but it grew and became quite popular with on average 800 views per day. Profitable it was not. I wonder how Jon M. made $7,000 of one blog post because I didn’t make one dime of my entire blog.
The question how to make a blog profitable is still a mystery to me. Do you know something I don't?